Many small business owners balk at the idea of having a blog on their website. They think it’s going to be difficult or hard and frankly a pain. They think it takes too much time and that the pay off is low.
But, nothing could be further from the truth. In fact research research has suggested that small businesses who blog at least 20 days a month have 97 percent more traffic than those who don’t. I mean, that’s a huge incentive to blog, isn’t it?
1) It’s Good for SEO
Face it, search engines love content. Content is how search engines differentiate a good website from a bad one. If the content is updated on a regular basis, and it’s relevant to the consumer that’s what the search engine wants to give to the consumer. The only way the search engine can do this well is by crawling websites to find the right search terms. Of course, it’s a little more complicated than that and I talk about that in another post. But, remember that blogging is good for search engine optimization.
2) To Establish Expertise
A blog is a simple and excellent way to establish expertise in your industry. It’s not hard either, start with the most easy and beginners version of topics and work your way up over time getting more in-depth as time moves on. As long as you remember who your audience is, you’ll never run out of things to blog about. Start with the small, obvious things and you’ll do fine.
3) To Show Your Human Side
Blogs are a great way to weave in your personal story with your niche topics. Sometimes, when you’re blogging, you can share a story as it relates to your products or services that is more personal in nature. As long as it somehow relates to your niche it will resonate with your audience and make you appear more humanized. People like to buy from those they know, like and trust — your blog is an excellent way to become known, liked and trusted.
4) To Engage With Your Customers (and potential customers)
One of the greatest aspects of a blog, is the ability to connect with and engage with your customer. Granted, at first, you may not get many comments. It might take over a year to get regular comments, but eventually it will happen. People will find your blog and start posting comments to your topics as well as questions for you. It’s a very simple way to converse and create a community around your niche.
5) Because It’s Inexpensive
Out of all the various forms of marketing available today to the small business owner, blogging is very inexpensive. Even if you outsource the writing, it costs less than having your number and information in the yellow pages, and less than television advertisements and I will venture to state that over time you’ll get more results from regular blogging than you might from the other activities in relation to your expenditures.
I challenge you to try blogging for 90 days and see if it changes your stats at all. I know it will.
If you need some ideas check out my Content Helpers.